The planned diversity farming seminar organized by FarmersFZ.com has become a success due to its unique idea and the support of common people. Harita Mitra winner Sinoj KS, Swachh Bharat Environmental Farming winner Tibin Parakkal, VFPCK Kodali President CK Peethambaran was honoured in the event that was presided by Mattathoor Village Panchayath Development Standing Committee chairman PS Prashanth.

The founder of FamersFZ, PS Pradeep explained the concept and working of planned diversity farming. Instead of an entire community trying to farm a single vegetable, analysing the market for the need of different vegetables and farming according to this analysis is called planned diversity farming. This farming technique that is based on a steady base rate, steady market etc. for each vegetable will ensure a regular income for the farmers, and this is exactly where planned diversity farming stand unique. The representatives of FarmersFZ, an active online e-commerce website specialized in selling vegetables with an amazing customer base of over 3000 said that they will be able to market a major share of such items that are produced through organic farming.

The event that was noticed with the presence of Kudumbashree, JLG members etc. have received the support of over 15 units already. Today, FarmersFZ.com stand as a unique venture in the world with no apparent competitors or replicas. The event that was conducted in Mattathoor Krishi Bhavan Hall was blessed with the best wishes of Sheela Thilakan, PS Ambujakshan, AK Pushpakaran, Sreedharan Kalarikkal, Piyoos Siriak, Sukumaran AK, Ajay Shankar etc. who spoke to the people. Awareness classes for hightech farming, organic farming etc. was also conducted in the event by the team of Green Tech, Mala.